So i just read this book. Obviously as you can tell by the title it is called Hug your customers. I wish that i could re-write it here for everyone to read especially everyone who works with people on a daily basis. I wish i was treated this way when i walk into any store and i know i treat my customers like this on a daily basis, well to the best of my availibility. Jack mitchell is a very very wealthy man, from just using common sense and being NICE! imagine that, you can get rich by being nice!
These are a few of my favorite parts from the book i wanted to share.. i wish i could remember them all, the whole book was a favorite.. will even prolly re-read it sometime soon, i am sure there is some stuff i missed. It was that good, couldnt put it down.
"to us, hugging is a softer word for passion and relationships. It's a way of getting close to your customers and truly understanding them. I like to say, you listen, you learn, you hug".
"...a hug is anything that exceeds a customer's expectations".
4 key ingredients to the perfect employee. Competent and confindence, positive attitude, passion to listen, learn and grow to be the best and integrity.
"In every job that must be done there is an element of fun" When you find the fun, snap, the job's a game" - Mary Poppins
Smile, eye contact and use thier name! Treat costumers and friends not strangers and open your doors to them and make them feel welcome. Use thier name, mind your manners (thank you!!) memorize thier name. Do you know the color of thier eyes? - eye contact!
Does everyone know the plan? what are the plays? what are you going to do to contribute to winning the game? make a goal!
Teach by example and always ask what's next?
"In my dream world... A world of huggers... People that are no longer impersonal, cold or rude. They developed a passion about positive personal relationships in thier businesses. Every day they treat thier customers and associates like friends, just the way they want to be treated. Every day they show how much they care."
"...give someone a hug. Give them a smile. Ask them how thier kids are doing. Pick up the phone and call your best customer or most valued supplier. See if hugging works best in your business."
SO, i know that this was mostly about business, but how can you apply it to your own life? your own work? I know in preschool we learned to treat people like you want to be treated, but why as adults have we let go of that. I am so sick of all the "mean" rude people in this world. People who think they are better then everyone else. People who think that they are entitled to the world and if you cannot give it to them then you are littler than dirt. I know that i will not be able to change people and i will get frustrated and want to give up. But i also know that if i continue to "kill 'em with kindness" at least i am a better person for that.
I just ask that if you are reading this, that you stop and think about how you talk to poeple, or maybe you dont talk at all, what expression is on your face? are you smiling or are you miserable. I think its time we re-learn what we did in preschool when things really were simple, everyone is equal becuase we knew no better and everyone got and deserved a fair chance and a damn smile!
"Everyone loves a hug" so try to give one today with your words and actions... BE NICE, you might see a change in how poeple will act toward you too.
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